Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Awareness-based bidding
- Consideration-focused bidding
- Revenue-focused bidding
- Conversion-focused bidding ✅
correct answer
Conversion-focused bidding ✅
explanation
Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.
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- A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
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- Aaron’s been running shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using merchant promotions?
- According to Google shopping policies, what would cause the disapproval of individual items or an entire merchant center account?
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- Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-cons
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- Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
- Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
- Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
- Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
- Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam
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- Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by
- Brenda designs bespoke furniture, and just finalized her first showcase shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
- Brian wants to know what would’ve happened if he’d selected different bid amounts in his shopping campaign. He should:
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- Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can smart shopping campaigns reduce Carey’s Google Ads management workload?
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- For which business are local inventory ads ideal?
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- How can a shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
- How can advertisers use shopping ads to grow sales?
- How can advertisers use shopping campaign ads in order to drive sales?
- How can performance planner serve your business?
- How can running a Local Inventory ad increase your return on investment (ROI)?
- How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
- How can smart shopping campaigns make promoting your business less time-consuming and easier to manage?
- How could you increase the number of conversions your shopping campaign receives for about the same total cost?
- How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
- How do product images and prices contribute to a seamless shopping experience in shopping ads?
- How do Shopping ads help improve the quality of leads over standard text ads?
- How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
- How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
- How do smart shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
- How does automating your bid contribute to a successful Google Ads campaign?
- How does Google Ads help a business organize inventory, letting the business match its advertising goals?
- How has consumer shopping behavior changed in recent years?
- How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
- Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a
- Isabella owns a bookstore and has been running a Google shopping campaign for several months. She’d like to…
- Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business ob
- Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
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- Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Ca
- Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
- Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
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- Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
- Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?
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- Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent
- Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
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- May is in the process of expanding her store to support more territories. May’s Google merchant center account was suspended after adding new data feeds. Why was her account suspended?
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- Nicole’s analysis shows that 5 brands currently in her “all products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditio
- Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
- OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads wo
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- Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can smart shopping campaigns help peter with his sales?
- Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
- Quincy wants to make sure that he meets the Google shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
- Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat
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- Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day.
- Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
- Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
- Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
- Shopping ads can appear on:
- Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
- Shopping ads should be used for:
- Shopping campaigns use:
- Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
- Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a showcase shopping ad to promote her company’s brand. What will Susan need to create a successful showcase shopping ad?
- Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping
- Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
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- The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
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- True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
- True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
- True or false? Shopping ads use product data to determine how and where to show ads.
- True or false? Shopping campaigns can help promote online and local inventory.
- Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
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- Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in…
- What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
- What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
- What are two ways Google Ads can fuel your business goals? (Choose two.)
- What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
- What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
- What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
- What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
- What can automated bidding help an advertiser improve?
- What can local catalog Ads do? select all correct responses
- What can the performance planner assist you with?
- What can the performance planner recommend?
- What does impression share indicate about a product group?
- What does performance planner automatically do?
- What is a best practice to reduce the processing time of a new feed?
- What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- What is one way that Performance Planner helps businesses increase sales?
- What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
- What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
- What’s one unique feature of Local Catalog ads?
- What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
- What’s one way to create a seamless experience for your retail customers?
- What’s one way to increase your business profitability?
- What’s one way to make good use of data to accelerate your business and improve profitability?
- What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
- When creating a file to upload to merchant center, what format is accepted?
- When reviewing the search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Where can Shopping campaign ads appear on desktop search results pages?
- Which can you sell on Google shopping?
- Which factors should an advertiser consider when deciding on a bidding strategy?
- Which is a reason why Annie’s Google merchant center account would get suspended?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following is something retailers shouldn’t do in a shifting retail landscape?
- Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
- Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
- Which statement describes modern shopping behavior?
- Which statement is true about Local Catalog ads?
- Which statement is true about Shopping ads?
- Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
- Which two features, available as additions to shopping campaign ads, can benefit marketers and drive sales? (Choose two.)
- Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
- Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- Why is it a best practice to set a bid for the “everything else in all products” product group?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should campaigns with different marketing objectives be separated into different performance planner plans?
- Why should your business use performance planner?
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
- You’re optimizing a client’s shopping campaign to drive online sales and are assessing the company’s website.
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
- Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
- Yves heard that the custom_label attributes can help him organize his shopping campaign. With custom labels, Yves can provide:
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