Below is the answer and explanation for what is the three horizon framework?
What is the three horizon framework?
- The three horizon framework is a way to conceptualize what your business wants to accomplish in the short term, mid term, and long term. ✅
- The three horizon framework is the sun’s relative position to the earth at any point of day.
- The three horizon framework is a way to allocate stock in your business’ investment portfolio.
- The three horizon framework is a performance plan that enables you to see the best and worst performers on your team.
Correct answer
The three horizon framework is a way to conceptualize what your business wants to accomplish in the short term, mid term, and long term. ✅
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- 60% of a buyer’s purchase decision has already been made before even talking to a sales representative. What does that mean for inbound sales?
- A customer who recently purchased your product realizes that it’s not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer’s journey is your customer in?
- A website visitor is reading the blog post you published last month. They’re intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which
- According to Jobs Theory, which of the following is an example of a job story?
- All of the following are true about forms and lead flows EXCEPT:
- An inbound sales strategy focuses on identifying people who _________.
- Define a conversion path.
- Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
- Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
- Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
- Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
- Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.
- Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.
- Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
- Fill in the blank: Inbound is about _____ with the world.
- Fill in the blank: Inbound is knowledge _________.
- Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric.
- Fill in the blank: The inbound methodology is a ____________.
- Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
- Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
- Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
- Fill in the blank: While most pages should be optimized for user interaction, responsive blogs should be first optimized for _________.
- Fill in the blank: You can attract people by using _________ to create content and experiences.
- Fill in the blank: You standardize for ______________.
- Fill in the blank: Your __________ is your strongest acquisition lever.
- Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
- How can thinking of your business as a flywheel foster cross-team collaboration?
- How can thinking of your business as a flywheel improve the handoff between sales and services?
- How can you apply flywheel thinking to your company’s budget?
- How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?
- How is your product’s “job to be done” tied to your customer’s personal identity?
- How many customers do you need to interview to identify the job your product does?
- If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
- If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
- If you’re looking for a place to start with creating topic clusters and pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.
- If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
- Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
- In a flywheel business, which of the following is the most important source of new prospects?
- In the engage stage what do you collect from an individual?
- In the three horizon framework, what does horizon one symbolize?
- In the three horizon framework, what does horizon three symbolize?
- In the three horizon framework, what does horizon two symbolize?
- Optimizing your content helps improve __________.
- The inbound methodology is a circle. What does it represent?
- This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
- To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?
- True or False: Responsive design relies on predefined screen sizes.
- True or false? A call-to-action must be a button.
- True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- True or false? A website page should always have three goals. There should be one primary goal and two secondary goals.
- True or false? An effective conversion path must include a landing page.
- True or false? An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns.
- True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
- True or false? As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales.
- True or false? As buying behavior changes, the inbound philosophy will also evolve.
- True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
- True or false? Buyer personas are effective for all organization types.
- True or false? Conversion optimization is NOT an iterative process.
- True or false? Delight is only about the customer experience your service delivers.
- True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
- True or false? Every business exists primarily to create profits.
- True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
- True or false? Having an inbound sales strategy is important because of changes made by the invention of the internet.
- True or false? If a lead flow only asks for a visitor’s email address, that’s enough information to create a useful record in the CRM.
- True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.
- True or false? If you have an ideal customer profile, you don’t need buyer personas.
- True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
- True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing.
- True or false? It is a recommended best practice to gate and deliver majority of your content over live chat.
- True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
- True or false? Most buyers are naturally trusting of salespeople.
- True or false? Most buyers start researching potential solutions before they meet with a salesperson.
- True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage.
- True or false? Objectives typically have a designated time period, while key results can be long lived.
- True or false? Social Content is only used during the attract and delight stages of the inbound methodology.
- True or false? Social media is a key driver for word-of-mouth marketing.
- True or false? The buyer’s journey is only used by your marketing team.
- True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
- True or false? To ensure that search engines understand your website page, it’s necessary to repeat your primary keyword throughout the page content using the same wording and phrasing.
- True or false? When starting out, make sure you are engaging with customers on every single social media channel.
- True or false? When you standardize, you’re creating a single standard answer that has no variations.
- True or false? You should only create video content if you have a high-quality camera and lights.
- What are the five inbound principles?
- What are the four stages of the Inbound Methodology?
- What are the phases for the inbound sales framework?
- What are the phases of an inbound sales strategy?
- What are the principles of inbound? (Choose all that apply.)
- What are the stages in the inbound methodology?
- What are the steps for creating a conversion path?
- What are the steps of conversion optimization?
- What are the three core tenents of inbound?
- What could a marketer use in the engage stage to engage with different segments of their audience?
- What does a knowledge strategy allow you to do?
- What does CRM stand for?
- What is conversion optimization?
- What is Jobs Theory?
- What is social listening?
- What is the buyer’s journey?
- What is the definition of a buyer persona?
- What is the definition of lead nurturing? (Duplicate 1)
- What is the difference between a sales process and an inbound sales strategy?
- What is the goal of the identify phase of an inbound sales strategy?
- What is the main purpose of a landing page?
- What is the purpose of the delight stage of the inbound methodology?
- What is the relationship between a company’s profits and its purpose?
- What is the relationship between the inbound methodology and the concept of a flywheel?
- What is the relationship between your company’s purpose and your buyer personas?
- What is the relationship of funnels and flywheels to each other?
- What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
- What is the three horizon framework?
- What kinds of information does your customer service team likely need included in each persona?What kinds of information does your customer service team likely need included in each persona?
- What kinds of information does your marketing team likely need included in a persona?
- What kinds of information does your sales team likely need included in each persona?
- What might your customer service team use the buyer’s journey for?
- What occurs during the attract stage of the inbound methodology?
- What occurs during the attract stage of the inbound methodology?
- What’s the maximum number of top priorities a company should have at any given time?
- When designing site architecture and navigation, whose experience should be the primary consideration?
- When does the engage stage of the inbound methodology begin?
- When it comes to goal setting, what are key results?
- When it comes to goal setting, what are objectives?
- When it comes to inbound best practices, you personalize for:
- When should you focus on delighting people?
- When you use Jobs Theory to develop a timeline of events, where does that timeline start?
- Which departments should be involved in creating content?
- Which is true about content and its relationship with the Inbound Methodology?
- Which of the following are principles of inbound? (Choose all that apply.)
- Which of the following best describes a buyer persona?
- Which of the following delight terms is considered to be reactive to your customers’ needs?
- Which of the following is a problem with thinking of your business as a funnel?
- Which of the following is NOT a “job dimension” that Jobs Theory might uncover?
- Which of the following is NOT a key part of a company’s culture?
- Which of the following is NOT a lead nurturing tactic?
- Which of the following is NOT a reason to think of your business as a flywheel?
- Which of the following is NOT true about a flywheel?
- Which of the following is the best technique for helping people progress through the buyer’s journey?
- Which of the following is the best way to align a company’s employees around a single purpose?
- Which place is recommended for the storage of your prospect’s information?
- Who at your company will buyer personas most benefit?
- Who is responsible for delighting prospects and customers?
- Who should be involved in creating your buyer personas?
- Why do the inbound principles exist?
- Why is it common for companies to think of themselves in terms of a funnel?
- Why is it important to make sure the people buying your product are happy?
- You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample?
- You’ve been tasked with helping to research your organization’s buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach?
- You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?
- Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
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