Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

Below is the answer and explanation for the question using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

  • Google trends
  • Google correlate
  • Google shopping insights ✅
  • Google surveys

correct answer

Google shopping insights ✅

explanation

Use Google Shopping Insights to understand consumer awareness and mindshare for
a product, from national down to city-level insights; Insights is currently available for the US market only.

Measure interest:

  • See that consumer interest! Use the tool to
    measure interest at a national, regional, and city level.
  • At a local level, Cate could use the tool to see
    what’s of interest to consumers near her storefront.

Compare demand:

  • And here is demand, which you can elect to
    compare across geographies, time, and device context.
  • For Cate, by discovering local demand for
    certain beauty products, she can make better merchandising and promotion
    decisions!

Get ideas:

  • What about getting ideas for local promotions
    and investments between mobile and desktop? With Google Shopping Insights, you
    can do it all.
  • For example, finding out that most of her target
    audience shops via mobile may suggest that Cate ramp up her mobile promotion
    strategy.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

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