Below is the answer and explanation for imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?
Imagine you’re havin...
Below is the answer and explanation for why is it important to sell growth-driven design differently?
Why is it important to sell growth-driven design differently?
Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
Beca...
Below is the answer and explanation for true or false? although it may require adaptations, all companies and websites are a good-fit for growth-driven design?
True or false? although it may require adaptations, all companies and websites are a good-fit for growth-driven design?
True – Everyone is a great-fit for GDD even if they don’t k...
Below is the answer and explanation for imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. W...
Below is the answer and explanation for imagine you have been talking to a prospect at the mid-sized software as a service (SaaS) company. Their website only has three major sections: primary core content, knowledge base, and forum. When talking to them in the sales process it seems there is some confusion around who their audience is and what would be the best elements to include on their rede...
Below is the answer and explanation for true or false? all companies and websites are a good fit for growth-driven design, though it might need to be adapted.
True or false? all companies and websites are a good fit for growth-driven design, though it might need to be adapted.
True – Everyone is a great fit for GDD, even if they don’t k...
Below is the answer and explanation for your team wants to make the transition to growth-driven design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is not a good suggestion for your leadership team?
Your team wants to make the transition to growth-driven design. However, your leadership team...
Below is the answer and explanation for which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?
Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the...