Below is the answer and explanation for Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include?
Paul asks his team to enable and report on view-through conversions in their client Google app campaigns. Why are view-through conversions important to include?
They unlock a...
Below is the answer and explanation for which two variables can be used to optimize the rotation of dynamic creatives?
Which two variables can be used to optimize the rotation of dynamic creatives?
Impression-to-view rate.
Designated weights.
Click-through rate (CTR). ✅
Click-through-conversion...
Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions?
Why would the data for a search network campaign show conversions but no view-through conversions?
A view-through conversion is counted when someone sees an image or rich media ad on the display network but d...
Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?
Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?
She should look at total conversions, whi...