Tags vCPM

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score: Is not affected because the click is automatically filtered out by Google’s invalid cli...

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select

Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? Enhanced cost-per-click (EC...

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are: Bot...

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network? CPM bids are effectively converted to CPC bids. Ads using CPC bids are not allowed to compete...

Which two bidding strategies can boost brand awareness and recognition?

Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions...

What cost model only calculates cost for impressions measured as viewable by Active View?

Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. vCPM. ✅ CPC. Correct answer vCPM. ✅