Tags topographical data

Geo Targeting

Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures of an IP address matches with a country code, and the following figures r...

Heatmap

Definition: Data represented in the form of a graph whereby different levels of the same metric are displayed in color. Information: People’s interaction with the different sections of a web page is commonly shown by web-based marketers through heatmaps. It can either be mouse-tracking, click-tracking, or eye-tracking, etc. Dark red is assigned to the most visited web-p...
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