Tags social monitoring

What’s the difference between social listening and social monitoring?

Below is the answer and explanation for what’s the difference between social listening and social monitoring? What’s the difference between social listening and social monitoring? Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level...

Why do you need to develop a business case for a new social monitoring technology?

Below is the answer and explanation for why do you need to develop a business case for a new social monitoring technology? Why do you need to develop a business case for a new social monitoring technology? It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their request...