Below is the answer and explanation for what did fashion brand Burberry do to revolutionize how marketers use social media?
What did fashion brand Burberry do to revolutionize how marketers use social media?
Ran a massive Facebook campaign to advertise their brand to fans.
Developed a highly successful public rel...
Below is the answer and explanation for what do we mean when we say you should post an “80/20 mix” on social media?
What do we mean when we say you should post an “80/20 mix” on social media?
20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audi...
Below is the answer and explanation for true or false? canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
True or false? canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
True.
False. ✅...
Below is the answer and explanation for what is not an example of a social media crisis?
What is not an example of a social media crisis?
Employees going rogue on social media.
A celebrity posting an update that sparks outrage.
A hack into a Twitter account for a major brand.
Below is the answer and explanation for what’s the first step organizations and brands need to take when establishing a social media policy?
What’s the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members...
Below is the answer and explanation for an outlines guidelines and best practices for employees to follow on social media.
An outlines guidelines and best practices for employees to follow on social media.
Crisis plan.
Advocacy plan.
Social media policy. ✅
C...
Below is the answer and explanation for true or false? to implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
True or false? to implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
True.
False. ✅
Below is the answer and explanation for true or false? when measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
True or false? when measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this actio...
Below is the answer and explanation for what is a social media service level agreement (SLA)?
What is a social media service level agreement (SLA)?
A contract between a service provider and a customer regarding the scope of the in- person or over-the-phone service to be provided.
The agreement a company...
Below is the answer and explanation for why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It’s difficult to know how much revenue is generated from a sale that or...