Tags Skillshop Display Ads Certification

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

Below is the answer and explanation an advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Bid optimizer Frequency capping

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his market

Alan has introduced a new line of scooters on his website and is using a Google display ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective? Alan has introduced a new line of scooters on his website and is using a Google Display Ad...

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers? Build awareness ✅ Drive loyalty In...

In order to use remarketing with Google Analytics, you need to:

Below is the answer and explanation for in order to use remarketing with Google analytics In order to use remarketing with Google analytics Have a goal conversion rate of 20% Have your Google analytics and AdWords accounts linked ✅ Have at least one active AdWords account Have a goal conversion rate of 30%

What are the key benefits of using the Google Display Network?

Below is the answer and explanation for what are the key benefits of using the Google display network? What are the key benefits of using the Google display network? Placing your ads on Google.com Sophisticated reporting to measure performance. ✅ Massive reach, you can advertise on any website. ✅...

What’s an advantage of using Responsive Display Ads?

Below is the answer and explanation for what’s an advantage of using responsive display ads? What’s an advantage of using responsive display ads? They’re limited to banner-eligible slots. They offer greater control over the way your ads look and feel. They help publishers deliver a faster experience using AMP. They will auto...

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why

Below is the answer and explanation for  Mary feels confident managing Google search campaigns and is interested in extending her marketing reach with the help of Google display ads. She’s trying to decide whether to create a standard display campaign or a smart display campaign. Why would Mary choose standard display campaigns over smart display campaigns? Mary feels conf...

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Below is the answer and explanation for Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to...

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to mee...

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Below is the answer and explanation for which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions? Display ads with locati...