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If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Below is the answer and explanation for if you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? Linear. First-touch. ✅

If your business has a short buying cycle, which attribution model should you use?

Below is the answer and explanation for if your business has a short buying cycle, which attribution model should you use? If your business has a short buying cycle, which attribution model should you use? First and last. First-touch. Linear. Simple decay...