Below is the answer and explanation for Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her g...
Below is the answer an explanation for which display ad format runs in both native and non-native inventory?
Which display ad format runs in both native and non-native inventory?
AMPHTML ads
Uploaded ads
Image ads
Responsive display ads ✅
Correct Answer
Respo...
Below is the answer and explanation for which two statements are true about the use of targeting options to optimize a google ads campaign?
Which two statements are true about the use of targeting options to optimize a google ads campaign?
Employment targeting allows you to serve ads only to people who work in a specific field.
Occupancy target...
Below is the answer and explanation for Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What...
Below is the answer and explanation for which statement is true about responsive display ads?
Which statement is true about responsive display ads?
The ads can meet exact branding requirements.
They offer the advertiser more creative control than uploaded ads.
The ads can be manually uploaded.
The ads adjust to availab...
Below is the answer and explanation for match each auto-bidding strategy to the right campaign goal.
Match each auto-bidding strategy to the right campaign goal.
These are the auto-bidding strategy to the right campaign goal.
Target Impression Share – Visibility ✅
Target CPA – Conversions ✅
Maximize clicks...
Below is the answer and explanation for which of the following is not a component of Google display ads’ value proposition?
which of the following is not a component of Google display ads’ value proposition?
Intent
Machine learning
Performance
Search ✅
Correct Answer
Search ✅
Below is the answer and explanation for what’s a characteristic of Responsive display ads?
What’s a characteristic of Responsive display ads?
They offer greater control over the way your ads look and feel.
They enable publishers to deliver a faster experience using AMP.
They help limit ads to banner-eligible slot
They let you create ads t...
Below is the answer and explanation for what are the three marketing objectives that can be met via targeting on Google display ads?
What are the three marketing objectives that can be met via targeting on Google display ads?
Generate buzz
Build awareness ✅
Drive action ✅
Influence consideration ✅
Below is the answer and explanation for Mary manages google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to create a standard display campaign or a smart display campaign. Why would Mary choose standard display campaigns over smart display campaigns?
Mary manages google search campaigns and would like to...