Below is the answer and explanation for when planning a campaign, the first thing an advertiser thinks about should be
When planning a campaign, the first thing an advertiser thinks about should be
The advertiser’s goals ✅
The tools available to optimize the campaign
The tools available to build a display ad
The advertiser’s dail...
Below is the answer and explanation for which of the following is a core benefit of Google ads automated bidding?
Which of the following is a core benefit of Google ads automated bidding?
User ID-based bidding
Impression share-based bidding
Daily budget pacing
Auction-time bidding ✅
Correct Answer
A...
Below is the answer and explanation for an advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programing.
An advertiser who sells coffee beans adde...
Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
Ingrid wants to acquire a lot of...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
What is one of the reasons why an advertiser should consider using performance planner on a monthly basis?
A / B testing
Google Ads are updated automatically
Click-through...
Below is the answer and explanation for Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order to create a smart display campaign?
Karen owns a large online business selling antiques. She wants to create a smart display campaign. What are two of the three inputs she must supply in order...
Below is the answer and explanation for Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts?
How is using non-last-click attribution conversions useful for performance planner forecasts?
To find growth opportunities regarding device targeting
To take advantage of seasonal trends throughout the year
To identify the...
Below is the answer and explanation for what is a valid recommendation that the performance planner can provide?
What is a valid recommendation that the performance planner can provide?
Create alternative versions of best performing ad variations
Apply specific bid adjustments to device and location targeting
Add a themed group of negative keywords
Below is the answer and explanation for what can the performance planner assist you with?
What can the performance planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google ads features should be enabled to get the best performance from...