Tags SEMrush PPC fundamentals exam certification

Which part of the sales funnel has the most users ?

Below is the answer and explanation for which part of the sales funnel has the most users? Which part of the sales funnel has the most users? The middle. The beginning. ✅ Same number throughout. The end. Correct answer

How should Remarketing lists be segmented? Choose two options.

Below is the answer and explanation for how should remarketing lists be segmented? Choose two options. How should remarketing lists be segmented? Choose two options. Number of visitors to your landing page. Value of the users on the list. ✅ Different ad mes...

Ads for Universal App Campaigns are created:

Below i the answer and explanation for ads for Universal app campaigns are created: Ads for Universal app campaigns are created: Automatically in the merchant center. Automatically from the Google Play store listing. ✅ In the Google ads UI. Correct an...

True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

Below is the answer and explanation for true or false? an effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. True or false? an effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clien...

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

Below is the answer and explanation for fill in the blank. branded SEO is because SEO is about being and nobody is more for your brand than you are. Fill in the blank. branded SEO is because SEO is about being and nobody is more for your brand than you are. Easy, visible, visible. Easy, relevant, relevant...

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

Below is the answer and explanation for fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception of the call to action. Fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception...

Which is not true about display advertising?

Below is the answer and explanation for which is not true about display advertising? Which is not true about display advertising? Your target audience for display advertising is not limited to the number of people looking for you on the web. Display traffic is both cheaper and more plentiful.

Which is not a consequence of the situation when you don’t bid on your brand name?

Below is the answer and explanation for which is not a consequence of the situation when you don’t bid on your brand name? Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand. Losing positions in organic SERP. ✅

Which example of display targeting is not one that targets users by content?

Below is the answer and explanation for which example of display targeting is not one that targets users by content? Which example of display targeting is not one that targets users by content? Remarketing. ✅ Contextual targeting. Targeting topics.

What is the primary metric for determining a winning ad?

Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct answer...