Tags SEMrush PPC fundamentals exam certification

Google Ads hierarchy, from largest to smallest, is:

Below is the answer and explanation for Google ads hierarchy, from largest to smallest, is: Google ads hierarchy, from largest to smallest, is: Campaign ->Account -> MCC -> Ad Group. Account ->MCC -> Campaign -> Ad Group. MCC -> Account -> Camp...

True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

Below is the answer and explanation for true or false? your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized. True or false? your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

Below is the answer and explanation for how do you get more meaningful statistics without spending more money? How do you get more meaningful statistics without spending more money? Add keywords. Limit your advertising to fewer products. ✅ Target fewer keyw...

Conversion optimizer works by:

Below is the answer and explanation for conversion optimizer works by: Conversion optimizer works by: A/B testing your landing page for higher conversion rates. Automatically adjusting bids keywords as well as other dimensions in a campaign. ✅ Automatically finding...

Which is not an example of a dimension?

Below is the answer and explanation for which is not an example of a dimension? Which is not an example of a dimension? Days of the week. Visitors. ✅ Devices. Cities. Correct answer Visitors. ✅

More sales copy helps sell to users that are:

Below is the answer and explanation for more sales copy helps sell to users that are: More sales copy helps sell to users that are: To both groups. Higher up on the decision making funnel (first becoming aware). ✅ Lower on the decision making funnel (ready to take a...

What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

Below is the answer and explanation for what does tracking performance down a sales funnel enable you to do? What does tracking performance down a sales funnel enable you to do? Know how much to pay per click. ✅ Understand the cost for each of the conversions along the funnel. ✅

How much budget should you set when launching your universal app campaigns?

Below is the answer and explanation for how much budget should you set when launching your universal app campaigns? How much budget should you set when launching your universal app campaigns? 50 times that of your target cost per installation. ✅ 25 times that of your target per cost instal...

Which step in the decision making funnel do most people fit in.

Below is the answer and explanation for which step in the decision making funnel do most people fit in. Which step in the decision making funnel do most people fit in. Action. Awareness. ✅ Desire. Interest. Correct answer

True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

Below is the answer and explanation for true or false? it is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs. True or false? it is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.