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True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

Below is the answer and explanation for true or false? an effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. True or false? an effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clien...

Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

Below is the answer and explanation for fill in the blank. branded SEO is because SEO is about being and nobody is more for your brand than you are. Fill in the blank. branded SEO is because SEO is about being and nobody is more for your brand than you are. Easy, visible, visible. Easy, relevant, relevant...

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

Below is the answer and explanation for fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception of the call to action. Fill in the blank. The best practice for a/b testing two different calls to action for a ad is to test banners that are in every way, with the exception...

Which is not true about display advertising?

Below is the answer and explanation for which is not true about display advertising? Which is not true about display advertising? Your target audience for display advertising is not limited to the number of people looking for you on the web. Display traffic is both cheaper and more plentiful.

Which is not a consequence of the situation when you don’t bid on your brand name?

Below is the answer and explanation for which is not a consequence of the situation when you don’t bid on your brand name? Which is not a consequence of the situation when you don’t bid on your brand name? Losing users who are specifically searching for your brand. Losing positions in organic SERP. ✅

Which example of display targeting is not one that targets users by content?

Below is the answer and explanation for which example of display targeting is not one that targets users by content? Which example of display targeting is not one that targets users by content? Remarketing. ✅ Contextual targeting. Targeting topics.

What is the primary metric for determining a winning ad?

Below is the answer and explanation for what is the primary metric for determining a winning ad? What is the primary metric for determining a winning ad? Clicks. Lowest cost per click. CTR. ✅ Ad position. Correct answer...

How do you get charged with PPC?

Below is the answer and explanation for how do you get charged with PPC? How do you get charged with PPC? You pay when a user clicks on your ad that leads to your website. ✅ You pay when ads are shown to a user. You pay when a user clicks on your ad that leads to yo...

When you have dedicated landing pages, who is the home page meant to serve?

Below is the answer and explanation for when you have dedicated landing pages, who is the home page meant to serve? When you have dedicated landing pages, who is the home page meant to serve? Users that do not know you. Both groups. Users that already know who you are. ✅

True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

Below is the answer and explanation for true or false? building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale. True or false? building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.