Below is the answer and explanation for fill in the blank: If you use keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Fill in the blank: If you use keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Exact match. ✅
Below is the answer and explanation for when it comes to search ads, which description best describes ‘negative keywords’?
When it comes to search ads, which description best describes ‘negative keywords’?
Keywords with no association to your site.
Keywords with a poor search volume.
Below is the answer and explanation for when it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following.
Bid value. ✅
Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply.
Which ad types are available on social media platforms? Select all that apply.
Lead ads. ✅
Message ads. ✅
Video...
Below is the answer and explanation for how many ad extensions should you include in your search ads?
How many ad extensions should you include in your search ads?
2.
3.
5.
All that are available.
As many as many as make sense for...
Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar.
True or false: quality score is an algorithm that scores each of your search ads on spelling and grammar.
True.
False. ✅
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Below is the answer and explanation for what is one benefit of running search ads for brand keywords?
What is one benefit of running search ads for brand keywords?
They always appear first in the search results, above other ads.
They protect your traffic if a competitor bids on your brand keywords. ✅
Below is the answer and explanation for what is the benefit of including ad extensions in your search ads?
What is the benefit of including ad extensions in your search ads?
Take up more space in the SERPs.
Improve click-through rate.
Provide more value to potential customers.
Below is the answer and explanation for what is one benefit of running search ads for brand keywords?
What is one benefit of running search ads for brand keywords?
They always appear first in the search results, above other ads.
They protect your traffic if a competitor bids on your brand keywords. ✅
Below is the answer and explanation for how many ad extensions should you include in your search ads?
How many ad extensions should you include in your search ads?
2.
3.
5.
All that are available.
As many as many as make sense for your business. ✅