Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...
Below is the answer and explanation for you are working to improve the quality score of a Google search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
You are working to improve the quality score of a Google search ad by increasing your eCTR. You...
Below is the answer and explanation for Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
Charlie is working to improve the quality score of a Google search ad by improving his expected click-through rate (eCTR). Which of the following...
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads?
Jerry understands that expected click-through rate is one of three main factors that determine the qua...
Below is the answer and explanation for Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
Rina has heard the term quality score mentioned before and is interested to learn what it actually is. Which statement describes quality score?
It’s a metric that scores t...
Below is the answer and explanation for Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the ad rank?
Brenda’s working on improving a Google search ad’s quality score so it potentially gets a better ad rank and performs better in the...
Below is the answer and explanation for which would contribute to a higher quality score for a display ad?
Which would contribute to a higher quality score for a display ad?
High maximum cost-per-clicks (CPCs).
Fast landing page load time. ✅
Testing all image ad sizes.
High number of impressions.
Correct ans...
Below is the answer and explanation for an advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend.
An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend.
Repeat the keyword as many times as possible in the ad text.
Delete the keyw...
Below is the answer and explanation for your client wants to improve her ad position. What would you recommend?
Your client wants to improve her ad position. What would you recommend?
Improve the ad quality and increase bid amount. ✅
Add more keywords and increase daily budget..
Improve quality score and decreas...
Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
Try various CPC amounts to determine the...