Tags publishers

How can a site be blacklisted from an advertiser’s media buys?

Below is the answer and explanation for how can a site be blacklisted from an advertiser’s media buys? How can a site be blacklisted from an advertiser’s media buys? Use the audience composition report and exclude audiences that visit that site. Identify the website’s key phrases and use them in keyword exclusion targeting. Add t...

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Preferred deals have required minimum spend. Preferred deals do not allow targetin...

When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

Below is the answer and explanation for when a “plan” is executed in planning, what information is pushed to campaign manager? When a “plan” is executed in planning, what information is pushed to campaign manager? A dynamic feed that can be quickly implemented into studio. A list of placements you intend to purchase and the publishers y...

What are three benefits of using Internal Redirect tags?

Below is the answer and explanation for what are three benefits of using internal redirect tags? What are three benefits of using internal redirect tags? Reduce latency on ad-serving. ✅ Standardize a counting method with platform publishers. ✅ Saves time from having to negotiate deals wit...