Below is the answer and explanation for Sarah’s autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?
Sara...
Definition:
When the ads that the visitors see are based on their search history.
Information:
By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine user repeatedly looks for words like ‘clean’, ‘energy’, and ‘environment’ for a certain period, ad providers such as Google, AdWor...
Definition:
Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame.
Information:
Units calculated for measuring unique visitors are often approximations. Websites measure their unique visitors through their IP address information detected in log files an...