Definition
Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links.
Information
Reciprocal links result when two or more website owners agree to link their sites. They are generally used by medium and small size sites because this is a cost-effective method to increase link popularity and website traffic.
Definition:
An outbound link refers to a link to a website that locates outside of your site.
Information:
These links direct users away from your site. Several site proprietors may have different perceptions about an outbound link from one another. A few site proprietors still link without any hesitation. Few individuals resist linking...