Below is the answer and explanation for Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google search ads for washing machines in the results. Which of the following make up some of the parameters that the Google search ads auction uses to determine what ads Karen sees?
Karen’s washing machine broke, so sh...
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different performance planner plans?
Why should campaigns with different marketing objectives be separated into different performance planner plans?
To avoid any potential keyword duplicates between different marketing o...
Below is the answer and explanation for match these search audience solutions with the benefits they can bring to your campaign.
Match these search audience solutions with the benefits they can bring to your campaign.
Remarketing lists for search ads — To help reach people who have engaged with your website or YouTube channel in the pas...
Below is the answer and explanation for your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
Your Google search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
The promotion behind your advertise...
Below is the answer and explanation for Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google search campaign?
Linda recognizes that a Google search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google se...
Below is the answer and explanation for what can the performance planner recommend?
What can the performance planner recommend?
Applying bid adjustments to specific locations.
Including or excluding “Google search partners”.
Using “Target impression share” as an automated bid strategy.
Campaign-level target CPA (cost-p...
Below is the answer and explanation for what’s an accurate description of callout extensions?
What’s an accurate description of callout extensions?
Additional links that direct users to specific pages of a website.
A mobile-only format that enables users to contact a business via text messages.
Extends ads with a phone number, allowing...
Below is the answer and explanation for each similar audience has its seed list members removed to ensure what?
Each similar audience has its seed list members removed to ensure what?
That only highly-relevant traffic is targeted.
That ads are shown in competitive positions.
That ads do not risk double-serving.
That no...
Below is the answer and explanation for you’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually...
Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has...