Tags Online advertising

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Measures trends relating to the search terms people have used before seeing your ad. F...

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Below is the answer and explanation for your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of onli...

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Pe

Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner to help accomplish this task. What are two advantages performance planner offers Rebecca? Rebecca is a marketing executive at an airline comp...

Surround Session

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This act has become a hot topic in the online advertising community. A surround sessio...

Skyscraper Ads

Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths usually extend from 120 to 160 pixels). For a prolonged period, traders and purchasers did not follow any...

A/B testing (split testing) is the process of:

Below is the answer and explanation for A/B testing (split testing) is the process of: A/B testing (split testing) is the process of: Collecting data and user insights on the performance of online advertising campaigns. Running marketing experiments to see which version of an ad connects better with your...

Select all that apply. The problem with early online advertising was that ads were:

Below is the answer and explanation for select all that apply. The problem with early online advertising was that ads were: Select all that apply. The problem with early online advertising was that ads were: Not targeted. ✅ Disruptive. ✅ ...