Below is the answer for the question Which of the following is not a type of mobile ad extension?
Which of the following is not a type of mobile ad extension?
A) Sitelink extension
B) Download extension✅
C) Call extension
D) App extension
correct answer:
B) Download extension✅
The ab...
Below is the answer and explanation for the question Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
The app makes use of streaming video.
An additional YouTube charge is paid.
Video assets are...
Below is the answer and explanation for the question What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
No one has figured a way to “see” mobile’s contribution yet.
Many in traditional retail are not mobile users.
Th...
Below is the answer and explanation for the question where can universal app campaigns run?
Where can universal app campaigns run?
On the Search and display networks, and YouTube ✅
Only on the Google Play store
Only on AdMob
Within other apps, also known as in–app
correct answer
On the Search and di...
Below is the answer and explanation for the question to more fully capture mobile’s contribution to a sale, advertisers need to consider what?
To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
Customer intent
Just the last click
The first and last click
More than just the last click ✅...
Below is the answer and explanation for the question how does adWords data-driven attribution give credit for conversions?
How does AdWords data-driven attribution give credit for conversions?
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion....
Below is the answer and explanation for the question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company ear...
Below is the answer and explanation for the question what will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
Below is the answer and explanation for the question these are all key to good mobile site design except?
These are all key to good mobile site design except?
Easy user customization ✅
Easy navigation
Easy search
Easy conversion
correct answer
Easy user customization ✅
Expla...
Below is the answer and explanation for the question to re-engage users with an app, use the following strategies:
To re-engage users with an app, use the following strategies:
A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users ✅