Tags Marketing

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

Below is the answer and explanation for why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? It’s easy to think of the website as a tool for the marketing tea...

Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome

Below is the answer and explanation for imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call? Imagine you are on a connect call with a...

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key

Below is the answer and explanation for imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call? Imagine you are on a “connect”? cal...

A/B testing (split testing) is the process of:

Below is the answer and explanation for A/B testing (split testing) is the process of: A/B testing (split testing) is the process of: Collecting data and user insights on the performance of online advertising campaigns. Running marketing experiments to see which version of an ad connects better with your...

Which of the following is NOT one of the three elements of a marketing mix?

Below is the answer and explanation for which of the following is not one of the three elements of a marketing mix? Which of the following is not one of the three elements of a marketing mix? Earned media. Owned media. Social media. ✅ Pai...

Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising i...

What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

Below is the answer and explanation for what is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. Re-market to existing contacts and website visitors. ✅

If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

Below is the answer and explanation for if your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads? If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads? At a stea...

What should you do with the leads in box 1?

Below is the answer and explanation for what should you do with the leads in box 1? What should you do with the leads in box 1? Have marketing nurture them. Have sales contact them. ✅ Have both marketing and sales work with them. Ignore them....

Which of the following is a reason sales and marketing need to be aligned?

Below is the answer and explanation for which of the following is a reason sales and marketing need to be aligned? Which of the following is a reason sales and marketing need to be aligned? To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary.