Below is the answer and explanation for which parts of your organization can benefit from buyer personas?
Which parts of your organization can benefit from buyer personas?
Marketing team.
Sales team.
Services team.
A and B.
A, B,...
Below is the answer and explanation for which of the following statements best describes how to think of the website in relation to other departments?
Which of the following statements best describes how to think of the website in relation to other departments?
The website is a tool that can be used by all departments to scale...
Below is the answer and explanation for why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
It’s easy to think of the website as a tool for the marketing tea...
Below is the answer and explanation for which of the following is not part of the new mindset for thinking about a website?
Which of the following is not part of the new mindset for thinking about a website?
The website is an asset of the business.
Continuously improving the website is an investment in growth.
Below is the answer and explanation for if the leads your marketing team produces are consistently low quality, which of the following is the best way to improve your lead quality?
If the leads your marketing team produces are consistently low quality, which of the following is the best way to improve your lead quality?
Optimize...
Below is the answer and explanation for if your service-level agreement requires your marketing team to produce more leads than they normally do, what is the first thing you should do?
If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the first thing you should do?
...
Below is the answer and explanation for true or false? if your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
True or false? if your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
True.
Below is the answer and explanation for all of the following are ways to involve your sales team in the content creation process except:
All of the following are ways to involve your sales team in the content creation process except:
Have individual sales reps take turns acting as content manager. ✅
Below is the answer and explanation for what is an advocate?
What is an advocate?
Someone who gives you a score of 9 or 10 on your NPS survey.
Someone who helps you generate more business. ✅
Someone who gets paid for advertising your brand.
An...
Below is the answer and explanation for fill in the blank: reach out to your to ask them to complete advocacy actions.
Fill in the blank: reach out to your to ask them to complete advocacy actions.
Promoters. ✅
Detractors.
Passives.
Marketing...