Tags MARKETING SOFTWARE CERTIFICATION EXAM ANSWERS

What are the elements of a traditional conversion path?

Below is the answer and explanation for that are the elements of a traditional conversion path? What are the elements of a traditional conversion path? Chatbot, live chat, messaging app. Landing page, form, chatbot. ✅ Landing page, form, CTA, thank you page....

How can a pop-up form supplement a visitor’s experience?

Below is the answer and explanation for how can a pop-up form supplement a visitor’s experience? How can a pop-up form supplement a visitor’s experience? By interrupting a visitor browsing irrelevant content. By providing additional content or value. ✅ By redirect...

You should base the design of your CTA on the following:

Below is the answer and explanation for you should base the design of your CTA on the following: You should base the design of your CTA on the following: Your buyer persona’s preferences. Your brand. Accessibility. A, B, and C. ✅ ...

How does a landing page typically gather information about site visitors?

Below is the answer and explanation for how does a landing page typically gather information about site visitors? How does a landing page typically gather information about site visitors? Using a meetings link. Using a CTA. Using an email. Using a form

What’s the difference between a form and a pop-up form?

Below is the answer and explanation for what’s the difference between a form and a pop-up form? What’s the difference between a form and a pop-up form? Experience — forms are inbound. Pop-up forms are outbound. Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.

A call-to-action button is also known as a:

Below is the answer and explanation for a call-to-action button is also known as a: A call-to-action button is also known as a: ATC. CTA. ✅ CAT. TAC. Correct answer CTA. ✅ The above answ...

What is a lead flow?

Below is the answer and explanation for what is a lead flow? What is a lead flow? A pop-up form. ✅ A bot programmed to chat with prospects conversationally. A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offe...

Why should your call-to-action contain action-oriented language?

Below is the answer and explanation for why should your call-to-action contain action-oriented language? Why should your call-to-action contain action-oriented language? Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to ha...

True or false? Big companies require complex page templates.

Below is the answer and explanation for true or false? big companies require complex page templates. True or false? big companies require complex page templates. True. False. ✅ Correct answer False. ✅ The above answer is related to HubSpot inbound ma...

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

Below is the answer and explanation for in the hubspot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they? In the hubspot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they? Manage and report.