Tags marketing manager

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a

Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “widget co” as a negative keyword. Which two searches may prompt the ad? Helen’s heating and air (H...

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

Below is the answer for Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her? For the question Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can au...

A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the m

Below is the answer and explanation for a water-sports company specializes in custom-made water crafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? A water-sports company specializes in custom-made water craft...