Tags marketing goal

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a

Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a display campaign achieve Ingrid’s marketing goal? Ingrid wants to acquire a lot of exposure for a new p...

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. Wha...

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Below is the answer and explanation for Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign? Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Goo...

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam

Below is the answer and explanation for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the performance planner, will assist Ben in achieving hi...

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Below is the answer and explanation for Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal? Thelma is the marketing director for an online toy store. She’s creating a display campaign to reach parents between the ages of 25 to...

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a

Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal? Ingrid wants to acquire a lot of...

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to a

Below is the answer for Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal? Olivia manages an online store that sells musical inst...

What can the Performance Planner recommend?

Below is the answer and explanation for what can the performance planner recommend? What can the performance planner recommend? Applying bid adjustments to specific locations. Including or excluding “Google search partners”. Using “Target impression share” as an automated bid strategy. Campaign-level target CPA (cost-p...

Match the marketing goal to the correct ad extension.

Below is the answer and explanation for match the marketing goal to the correct ad extension. Match the marketing goal to the correct ad extension. You’re focused on driving phone calls to your business – Call extension. ✅ You operate many retail stores and want potential customers to see the distance...

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca

Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...