Tags Marketing campaign

An advertiser would benefit from using affinity audience targeting if they want to reach people:

Below is the answer and explanation for an advertiser would benefit from using affinity audience targeting if they want to reach people: An advertiser would benefit from using affinity audience targeting if they want to reach people: Regardless of their particular interests Who’ve already visited their website With a very specific interest, for example, a...

Which functionality applies to HTML5 ads?

Below is the answer and explanation for which functionality applies to HTML5 ads? Which functionality applies to HTML5 ads? They use interactive content stored in containers and rendered in browsers They can’t be viewed on mobile devices They’re easy to update and don’t require plug-ins ✅ They’re easy t...

What can you do by creating a separate campaign that’s targeted only to the Display Network?

Below is the answer and explanation for what can you do by creating a separate campaign that’s targeted only to the display network? What can you do by creating a separate campaign that’s targeted only to the display network? Set a separate placement bid at the ad group level Exclude irrelevant placements and categories Set specific maximum cost-per-click...

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

Below is the answer and explanation for you’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Use a custom feed Use the...

Which is a benefit of using display advertising with Google to build brand awareness?

Below is the answer and explanation for which is a benefit of using display advertising with Google to build brand awareness? Which is a benefit of using display advertising with Google to build brand awareness? Accurate forecasts of clicks and impressions. Consistent performance from day-to-day. Higher clickthrough rates (CTR) than on...

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to: Increase overall impressions for the ad. Identify the traffic to your website that w...

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals? Which bidding option is best suited for an advertiser focused on direct response marketing goals? Cost-per-interaction (CPI) Cost-per-click ✅ Effective cost-per-thousand impressions (eCPM) Cost...

An advertiser who wants to target specific categories of video content on the Google Display Network should:

Below is the answer and explanation for an advertiser who wants to target specific categories of video content on the Google display network should: An advertiser who wants to target specific categories of video content on the Google display network should: Add the keyword ‘video’ to the campaign Target the search network Use video ad ✅

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Below is the answer and explanation for your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Your client who sells sports shoes might choose to target a custom affinity audience if he wants to: Reach men, women and children of all ages who need any kind of athletic shoes Sell high-end runn...

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Below is the answer and explanation for you are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site? Impression Clickthrough rate Conversi...