Tags Marketing campaign

Why is using the performance targets feature after utilizing the Performance Planner recommended?

Below is the answer and explanation for why is using the performance targets feature after utilizing the performance planner recommended? Why is using the performance targets feature after utilizing the performance planner recommended? This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prev...

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

Below is the answer and explanation for why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? Why does automating your bid versus using manual bidding contribute to a successful Google ads campaign? User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

Why might a cosmetics company that traditionally sells products in stores promote their app?

Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app can help customers write product reviews. The app can forecast makeup products customers are likely to buy....

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? Because users intent and their likelihood to complete valuable ac...

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Below is the answer and explanation for automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction? Automated bidding does the heavy lifting for advertisers on Google ads. What does automated bidding use to set the right bid for every auction?

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

Below is the answer and explanation for Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targeting help Trevor reach his marketing objective? Trevor has discounted an entire line of products on his website and wants to use Google display ads to drive sales. How does Google display ads targetin...

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Below is the answer and explanation for what are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? What are two examples of the types of audiences you could reach when using affinity audiences as a targeting option? Parents of infants Men and women, ages 35 to 44 People looking...

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand

Below is the answer and explanation for Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Lola is in the process of selecting a campaign type to suit her business objectives.

Below is the answer and explanation for Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before c...

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach

Below is the answer and explanation for Loretta is the advertising director for a large meal-kit company. She’s setting up a Google display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google display campaign can provide Loretta? Loretta is the advertising director fo...
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