Tags Marketing campaign

Which bidding type is only available for ads on the Display Network?

Below is the answer and explanation for which bidding type is only available for ads on the display network? Which bidding type is only available for ads on the display network? Target cost-per-acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) ✅ Cost-per-view (CPV) Maximize clicks Correct answer...

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app? What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses To drive phone calls to customer service through the app. To determine if app use...

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Below is the answer and explanation for you are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports? You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your report...

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

Below is the answer and explanation for which ad format is easiest to create, edit, and has the widest reach on the Google display network? Which ad format is easiest to create, edit, and has the widest reach on the Google display network? Video ads Display Ads Rich media ads Text ads ✅ Correct...

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

Below is the answer and explanation for which feature could help advertisers determine if the clicks they are receiving on the Google display network are valuable? Which feature could help advertisers determine if the clicks they are receiving on the Google display network are valuable? Position Preference. IP Exclusion Tool. C...

Which manual bidding strategy can you use to increase your reach?

Below is the answer and explanation for which manual bidding strategy can you use to increase your reach? Which manual bidding strategy can you use to increase your reach? Cost-per-engagement Cost-per-thousand-viewable impressions Cost-per-click Cost-per-thousand-viewable impressions ✅ Correct a...

Your client has a Mexican restaurant and wants to increase brand awareness in the local community

Below is the answer and explanation for your client has a Mexican restaurant and wants to increase brand awareness in the local community. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. A text ad with a call extension on the Search Network. An interactive lightbox display ad on the dis...

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount?

Below is the answer and explanation for there’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? Your campaign type ✅ ...

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

Below is the answer and explanation for why is it recommended to separate display network campaigns from search network campaigns? Why is it recommended to separate display network campaigns from search network campaigns? Separate campaigns allow for more accurate location targeting Different campaigns settings may be more effective on different networks ✅...

If an advertiser chooses to run ads in image formats, Google will:

Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google display network ✅ Charge an additional fee to serve these ads Display these ads on the Google...