Below is the answer and explanation for which of these is not one of the ways search has changed in the last 5 years?
Which of these is not one of the ways search has changed in the last 5 years?
The rising popularity of voice search.
More conversational search.
Less emphasis on exact match keywords.
Fewer Google algor...
Below is the answer and explanation for what elements should be included in your search ad copy? Select all that apply.
What elements should be included in your search ad copy? Select all that apply.
Questions.
Keywords. ✅
A call-to-action. ✅
Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like?
From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords. ✅
Ad groups, campaigns, keywords.
Below is the answer and explanation for when designing your navigation, your primary objective should be to include keywords for search engines.
When designing your navigation, your primary objective should be to include keywords for search engines.
True.
False. ✅
Correct answer
False. ✅
Below is the answer and explanation for how can you ensure that the content on your website will be helpful for your users?
How can you ensure that the content on your website will be helpful for your users?
It is engaging.
It can be shared easily on social media.
It contains keywords.
It aligns with the buyer’s journe...
Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like?
From top to bottom, what should your search account structure hierarchy look like?
Campaigns, ad groups, keywords. ✅
Ad groups, campaigns, keywords.
Below is the answer an explanation for why would you want to run competitive analyses of keywords?
Why would you want to run competitive analyses of keywords?
To figure out what keywords your web pages are currently ranking for.
To determine whether you should be targeting a long tail keyword or a head term.
To ensure the keywo...
Below is the answer and explanation for the different types of keywords are:
The different types of keywords are:
Fat head, chunky middle, body keywords.
Head terms, chunky middle, topic keywords.
Head terms, body keywords, long-tail keywords. ✅
Body keywords, chunky middle, long-tail keywords.
Below is the answer and explanation for what do the “lists” in the keyword manager consist of?
What do the “lists” in the keyword manager consist of?
Groups and subgroups of keywords in the table on the left bottom part of the tool.
New tabs with keywords.
Tables with keywords added to the keyword manager.
Tables with...
Below is the answer and explanation for custom triggers allow you to set up notifications for Position Tracking. For example, you can receive notifications if any of your pages enter the top 5 for the keywords you are tracking.
Custom triggers allow you to set up notifications for position tracking. For example, you can receive notifications if any of your pages ente...