Tags Investment
Below is the answer and explanation for what can the performance planner recommend?
What can the performance planner recommend?
Applying bid adjustments to specific locations
Including or excluding “Google search partners”
Using “Target impression share” as an automated bid strategy
Campaign-level T...
Below is the answer and explanation for Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in...
Below is the answer and explanation for what can the performance planner assist you with?
What can the performance planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To determine which Google ads features should be enabled to get the best performance from...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the performance planner, will assist Ben in achieving his marketing goal...
Definition
The percentage of profit or loss made on the invested money.
Information
For instance: $200 profit / $1000 investment = 20% ROI
Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it when you try to monitor Costs in a multi-channel environment vs. Match outcomes.
In practice, competi...
Below is the answer and explanation for why do you need to develop a business case for a new social monitoring technology?
Why do you need to develop a business case for a new social monitoring technology?
It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their request...
Below is the answer and explanation for what is conversion optimization?
What is conversion optimization?
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.
Conversion optimization is focused on attrac...
Below is the answer and explanation for there are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
Below is the answer and explanation for fill in the blank: running a sprint workshop is time consuming for the team, but it’s worth the time investment because:.
Fill in the blank: running a sprint workshop is time consuming for the team, but it’s worth the time investment because:.
Pulling everyone, including stakeholders, together for...