Tags hubspot inbound marketing exam

In the three horizon framework, what does horizon one symbolize?

Below is the answer and explanation for in the three horizon framework, what does horizon one symbolize? In the three horizon framework, what does horizon one symbolize? The initiatives you take to power short-term success. ✅ The initiatives you take to power mid-term success.

Who should be involved in creating your buyer personas?

Below is the answer and explanation for who should be involved in creating your buyer personas? Who should be involved in creating your buyer personas? Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most dat...

What is conversion optimization?

Below is the answer and explanation for what is conversion optimization? What is conversion optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attrac...

When it comes to goal setting, what are objectives?

Below is the answer and explanation for when it comes to goal setting, what are objectives? When it comes to goal setting, what are objectives? Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. ✅

What is the goal of the identify phase of an inbound sales strategy?

Below is the answer and explanation for what is the goal of the identify phase of an inbound sales strategy? What is the goal of the identify phase of an inbound sales strategy? To identify good-fit leads from within the large pool of available prospects. ✅ To identify the goals and challe...

Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?

Below is the answer and explanation for your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them? Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them? Make your best guess based on the reason you’re start...

How is your product’s “job to be done” tied to your customer’s personal identity?

Below is the answer and explanation for how is your product’s “job to be done” tied to your customer’s personal identity? How is your product’s “job to be done” tied to your customer’s personal identity? Your customer wants your product to reflect what they believe about the world. ✅ You have to understand a customer’s p...

Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

Below is the answer and explanation for fill in the blank: of consumers have discontinued communications with a company because of irrelevant promotions or messages. Fill in the blank: of consumers have discontinued communications with a company because of irrelevant promotions or messages. 94%. ✅ 74%. 77%....

What might your customer service team use the buyer’s journey for?

Below is the answer and explanation for what might your customer service team use the buyer’s journey for? What might your customer service team use the buyer’s journey for? Cross-sell. Up-sell. Resell. All of the above. ✅ Correct answer All of the above. ✅ The ab...

Fill in the blank: _________ of customers will never do business with a company again after one negative experience.

Below is the answer and explanation for fill in the blank: of customers will never do business with a company again after one negative experience. Fill in the blank: of customers will never do business with a company again after one negative experience. 61%. 46%. 51%. ✅ 34%. Correct answe...