Below is the answer and explanation for what area(s) can you experiment with when you’re optimizing a conversion opportunity?
What area(s) can you experiment with when you’re optimizing a conversion opportunity?
The design of the conversion opportunity itself (e.g., the cta colors, length of form, etc.).
Any copy on or surrounding the conversio...
Below is the answer and explanation for what is a contact?
What is a contact?
One of your existing customers.
Anybody your company markets to, sells to, partners with, engages with, or employs. ✅
A person sent by the intelligence agency of his or her own country who...
Below is the answer and explanation for you are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?
You are tasked with generating twice the amount of qualified leads your company generated last q...
Below is the answer and explanation for fill in the blank: a conversion path is the method by which you encourage someone to.
Fill in the blank: a conversion path is the method by which you encourage someone to.
Move down your funnel. ✅
Visit your site from social media.
Spend 30 minutes or more on your website.
Below is the answer and explanation for when you use Jobs theory to develop a timeline of events, where does that timeline start?
When you use Jobs theory to develop a timeline of events, where does that timeline start?
The first time a potential employee hears about your company.
The first time a poten...
Below is the answer and explanation for which of the following is not a key part of a company’s culture?
Which of the following is not a key part of a company’s culture?
The company’s mission.
The company’s values.
What customers say about the company. ✅
Below is the answer and explanation for if a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
...
Below is the answer and explanation for which of the following is the best way to align a company’s employees around a single purpose?
Which of the following is the best way to align a company’s employees around a single purpose?
Defining a culture that encourages employees to focus on fulfilling the company’s purpose. ✅...
Below is the answer and explanation for fill in the blanks: you have to provide the right response, before delivering the correct information.
Fill in the blanks: you have to provide the right response, before delivering the correct information.
Never, emotionally, factually.
Often, emotionally, factual...
Below is the answer and explanation for why do the inbound principles exist?
Why do the inbound principles exist?
The principles define inbound.
The principles can be used instead of the methodology.
The principles connect the methodology with the resources of inbound. ✅