Tags hubspot contextual marketing

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing stra

Below is the answer and explanation for your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy? Your colleague Jana wants to add contextual marketing to your organization’s ho...

True or false? You can display content variations to mobile, tablet or desktop users.

Below is the answer and explanation for true or false? you can display content variations to mobile, tablet or desktop users. True or false? you can display content variations to mobile, tablet or desktop users. True. ✅ False. Correct answer True. ✅ The above answer is relat...

How is the geography of a visitor on your website determined?

Below is the answer and explanation for how is the geography of a visitor on your website determined? How is the geography of a visitor on your website determined? Smart list. Source code. Referral source. IP address. ✅ Correct answer IP address. ✅ The above answe...

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

Below is the answer and explanation for your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success except: Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All...

How can you ensure that you’re recruiting the right users for usability testing?

Below is the answer and explanation for how can you ensure that you’re recruiting the right users for usability testing? How can you ensure that you’re recruiting the right users for usability testing? Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users...

Which is NOT a reason to do usability testing?

Below is the answer and explanation for which is not a reason to do usability testing? Which is not a reason to do usability testing? It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. ✅

Why is a content audit useful?

Below is the answer and explanation for why is a content audit useful? Why is a content audit useful? It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. ✅ It shows you how authoritative your site is.