Below is the answer and explanation for this call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
This call-to-action isn’t performing as well as it should. What is the first thing to assess about the call-to-action?
The offer and its relevance to the page content. ✅
Below is the answer and explanation for in the three horizon framework, what does horizon three symbolize?
In the three horizon framework, what does horizon three symbolize?
The initiatives you to take to power short-term success.
The initiatives you take to power mid-term success.
Below is the answer and explanation for what is the relationship of funnels and flywheels to each other?
What is the relationship of funnels and flywheels to each other?
The flywheel replaces all funnels.
A flywheel and a funnel represent the same basic premise.
Individual funn...
Below is the answer and explanation for which departments should be involved in creating content?
Which departments should be involved in creating content?
All departments. ✅
Just marketing.
Just marketing and sales.
All customer-facing departmen...
Below is the answer and explanation for what are the stages in the inbound methodology?
What are the stages in the inbound methodology?
Get Found, convert, analyze.
Attract, engage, close.
Attract, engage, delight. ✅
Attract, convert, close, del...
Below is the answer and explanation for define a conversion path.
Define a conversion path.
The method by which you encourage someone on your site to move down your funnel. ✅
The method by which you encourage someone to visit your site from social media.
The method by wh...
Below is the answer and explanation for what’s the maximum number of top priorities a company should have at any given time?
What’s the maximum number of top priorities a company should have at any given time?
5. ✅
6.
7.
9.
Correct...
Below is the answer and explanation for fill in the blank: inbound is knowledge.
Fill in the blank: inbound is knowledge.
Awareness.
Activation.
Monetization. ✅
Optimization.
Correct answer
Monetization. ✅
Below is the answer and explanation for if your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?
Awareness.
Below is the answer and explanation for what is the buyer’s journey?
What is the buyer’s journey?
It’s the active research process someone goes through leading up to a purchase. ✅
It’s the experience your prospect goes through when learning about your brand.
It’s the inbou...