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Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Drisco

Below is the answer and explanation for what is the recommended format for implementing schema markup? What is the recommended format for implementing schema markup? Google tag manager. HTML. JSON-LD. ✅ None of the above. Correct answer JSON-LD. ✅ The above...

Choose all that apply. What data can you gather about your website from Google Search Console?

Below is the answer and explanation for choose all that apply. What data can you gather about your website from Google search console? Choose all that apply. What data can you gather about your website from Google search console? Search impressions. ✅ Position in SERPs. ✅ Time spent on a page.

Why is over-optimizing bad?

Below is the answer and explanation for why is over-optimizing bad? Why is over-optimizing bad? You can’t collect any impactful data to inform your next steps. ✅ Google will be confused and unable to crawl your site (no). You won’t be able to update a page after a certain number of changes (no). It will...

When should you decide to work with a developer to implement structured data on a page?

Below is the answer and explanation for when should you decide to work with a developer to implement structured data on a page? When should you decide to work with a developer to implement structured data on a page? When there are multiple schema markups that you want to implement on a single page. When you are unable to use a plugin to add str...

Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo g

Below is the answer and explanation for Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal? Jo is a marketer at Papier, a st...

What tool can you use to test for errors in structured data markup?

Below is the answer and explanation for what tool can you use to test for errors in structured data markup? What tool can you use to test for errors in structured data markup? Google’s structured data testing tool. ✅ Google’s rich results test. Google’s page speed Insights. Both A & B.

Choose all that apply. Why are meta descriptions important?

Below is the answer and explanation for choose all that apply. why are meta descriptions important? Choose all that apply. why are meta descriptions important? They increase click-through rate and visits from organic search. ✅ They increase visits from social media. ✅ They increase the au...

What is Schema.org?

Below is the answer and explanation for what is Schema.org? What is Schema.org? A standardized format for providing information about a page and classifying the page content. A website where you can input a type of structured data and generate completed markup for your page. The organization that creates the standardized langua...

True or False? Structured data is a markup language.

Below is the answer and explanation for true or false? structured data is a markup language. True or false? structured data is a markup language. True. ✅ False. Correct answer True. ✅ The above answer is related to HubSpot SEO certification course exam. You can find all the...

Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to c

Below is the answer and explanation for Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be? Zoe...