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Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.

Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Quality. ✅

What can you most easily accomplish by advertising on TikTok?

Below is the answer and explanation for what can you most easily accomplish by advertising on TikTok? What can you most easily accomplish by advertising on TikTok? Lead generation. Sales. Brand awareness. ✅ Conversions. Cor...

Where do ads appear on YouTube? Select all that apply.

Below is the answer and explanation for where do ads appear on YouTube? Select all that apply. Where do ads appear on YouTube? Select all that apply. In the subscriptions bar. In the search results. ✅ Before a video. ✅

Fill in the blank: The difference between digital advertising and organic marketing on social media platforms is that digital advertising is _____ and organic marketing is _____. Select all that apply.

Below is the answer and explanation for fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising is and organic marketing is. Select all that apply. Fill in the blank: the difference between digital advertising and organic marketing on social media platforms is that digital advertising i...

What ad tracking method should you use to retarget people on social media who have visited your website?

Below is the answer and explanation for what ad tracking method should you use to retarget people on social media who have visited your website? What ad tracking method should you use to retarget people on social media who have visited your website? UTM parameters. Tracking pixels. ✅ ...

What is one benefit of running search ads for brand keywords?

Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, above other ads. They protect your traffic if a competitor bids on your brand keywords. ✅

What is an attribution model?

Below is the answer and explanation for what is an attribution model? What is an attribution model? The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths. ✅ A code that gets generated and stored on a website visi...

What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

Below is the answer and explanation for what is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. Re-market to existing contacts and website visitors. ✅

You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?

Below is the answer and explanation for you tell your executive team that your company should have a content manager, and they ask, “can’t someone take that on as a side project?” How should you respond? You tell your executive team that your company should have a content manager, and they ask, “can’t someone take that on as a side project?” How should you respond?

What’s the sales team’s role in content creation?

Below is the answer and explanation for what’s the sales team’s role in content creation? What’s the sales team’s role in content creation? Sales should be involved in content creation on an ongoing basis. ✅ Sales should be involved in identifying the content that needs to be created but...