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Which of the following statements best describes how to think of the website in relation to other departments?

Below is the answer and explanation for which of the following statements best describes how to think of the website in relation to other departments? Which of the following statements best describes how to think of the website in relation to other departments? The website is a tool that can be used by all departments to scale...

Which of the following items could be included on your website wish list?

Below is the answer and explanation for which of the following items could be included on your website wish list? Which of the following items could be included on your website wish list? Specific on-page elements. Website sections and pages. CRM integration details.

Fill in the blank: The primary goal of the continuous improvement stage is to _______.

Below is the answer and explanation for fill in the blank: the primary goal of the continuous improvement stage is to. Fill in the blank: the primary goal of the continuous improvement stage is to. Run conversion rate optimization on existing pages. Keep the website content, platform, and plug-ins up to date....

Which statement best describes why it’s important to run experiments to test the action items your team is building?

Below is the answer and explanation for which statement best describes why it’s important to run experiments to test the action items your team is building? Which statement best describes why it’s important to run experiments to test the action items your team is building? Running experiments is important for having a structure...

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

Below is the answer and explanation for why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth? It’s easy to think of the website as a tool for the marketing tea...

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Below is the answer and explanation for what is the difference between growth-driven design and conversion rate optimization (CRO)? What is the difference between growth-driven design and conversion rate optimization (CRO)? Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the grow...

True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization.

Below is the answer and explanation for true or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization. True or false? The two primary focus areas of the “optimize” theme are conversion rate optimization and personalization. True. False. ✅...

How do you prioritize which wish list items to work on?

Below is the answer and explanation for how do you prioritize which wish list items to work on? How do you prioritize which wish list items to work on? A combination of highest impact score, lowest effort required to build, and urgency to implement. ✅ By selecting the action items based...

True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

Below is the answer and explanation for true or false? you can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website. True or false? you can skip the strategy stage and move right to building the launch pad if...

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

Below is the answer and explanation for why is the “value” focus area important to complete early on after launching a new launch pad or website initiative? Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative? If you don’t first validate that the solution you built...