Below is the answer and explanation for what is the first question you should ask yourself when testing your marketing emails?
What is the first question you should ask yourself when testing your marketing emails?
Why am I running this test? ✅
What am I testing?
W...
Below is the answer and explanation for fill in the blank: consistent analysis helps you discover.
Fill in the blank: consistent analysis helps you discover.
Trends. ✅
Open rates.
Click rates.
Value.
Correct answer
Below is the answer and explanation for what is the definition of an email marketing strategy?
What is the definition of an email marketing strategy?
A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. ✅
A...
Below is the answer and explanation for what is one common cause of low click-through rates?
What is one common cause of low click-through rates?
The email is trying to do too many things. ✅
The email doesn’t have a CTA.
The email doesn’t have a link to a web-page...
Below is the answer and explanation for what is graymail?
What is graymail?
Email you technically opted in to receive but do not really want. ✅
Email you never opted in to receive and do not want.
Email you opted in to receive and engage with.
Below is the answer and explanation for what is the ideal length of an email subject line?
What is the ideal length of an email subject line?
41-50 characters. ✅
55-75 characters.
10-20 characters.
75-100 cherecters.
Correct answer
41-50 characters. ✅
The a...
Below is the answer and explanation for fill in the blank: return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return
Email campaigns bring in from your business’ initial investment. ✅
Email segments bring in from your business’ initial...
Below is the answer and explanation for if explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
Information gathered from website activity.
Below is the answer and explanation for true or false? analysis is only important in your inbound email marketing strategy.
True or false? analysis is only important in your inbound email marketing strategy.
True.
False. ✅
Correct answer
False. ✅
Th...
Below is the answer and explanation for which of the following is an example of a fundamental (s) of writing effective email copy.
Which of the following is an example of a fundamental (s) of writing effective email copy.
Write for scannability. ✅
Use the overall inbound tone.