Below is the answer and explanation for how do personalization tokens differ from smart text created in Hubspot?
How do personalization tokens differ from smart text created in Hubspot?
Personalization tokens don’t connect to the contact database.
Personalization tokens are indexed by search engines.
Personalization tokens are not inde...
Below is the answer and explanation for your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
Your colleague Jana is building a campaign around t...
Below is the answer and explanation for the language of the user’s choice is set by:
The language of the user’s choice is set by:
Their choice on your homepage.
Their browser. ✅
Their contact record.
Their first form submission.
Correct answer
Their browser. ✅...
Below is the answer and explanation for true or false? holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
True or false? holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
True. ✅
False.
Correc...
Below is the answer and explanation for when using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
The image.
The landing p...
Below is the answer and explanation for Itâs time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Itâs time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is t...
Below is the answer and explanation for how can you ensure that your website stays visually consistent?
How can you ensure that your website stays visually consistent?
Create a style sheet.
Create a style guide. ✅
Leave it in the hands of your designer.
You shouldn’t – each page should have a different...
Below is the answer and explanation for all of the following are ways to improve the mobile experience for a website visitor except:
All of the following are ways to improve the mobile experience for a website visitor except:
Create a shorter version of your forms.
Add your phone number as a click-to-call link on the homepage.
Hide any...
Below is the answer and explanation for Jana has offered to conduct a card-sort to help with user testing for your companyâs new website. What is Jana hoping to determine with a card-sort?
Jana has offered to conduct a card-sort to help with user testing for your companyâs new website. What is Jana hoping to determine with a card-sort?
Your siteâs...
Below is the answer and explanation for your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
Your colleague Jana wants to add contextual marketing to your organization’s ho...