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After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?

Below is the answer and explanation for after creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people? After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these peopl...

Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.

Below is the answer and explanation for evaluate this hero statement: super veggie juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables. Evaluate this hero statement: super veggie juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.

Which of the following is the BEST way to uncover the job that people hire your product to do?

Below is the answer and explanation for which of the following is the best way to uncover the job that people hire your product to do? Which of the following is the best way to uncover the job that people hire your product to do? By interviewing individual customers. ✅ By sending out a sur...

Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

Below is the answer and explanation for which of the following best describes the difference between persona interviews and Jobs to be done interviews? Which of the following best describes the difference between persona interviews and Jobs to be done interviews? Persona interviews seek to uncover facts about a person, while Job...

How many customers do you need to interview in order to develop a high quality buyer persona?

Below is the answer and explanation for how many customers do you need to interview in order to develop a high quality buyer persona? How many customers do you need to interview in order to develop a high quality buyer persona? About 15. ✅ One or two. All of them.

What’s the difference between a vision and a goal?

Below is the answer and explanation for what’s the difference between a vision and a goal? What’s the difference between a vision and a goal? A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. ✅ A goal is a vision with metrics...

A member of your marketing team wants to send a sales offer to your existing customers. How do you respond?

Below is the answer and explanation for a member of your marketing team wants to send a sales offer to your existing customers. How do you respond? A member of your marketing team wants to send a sales offer to your existing customers. How do you respond? “That’s fine, as long as it helps them do the job they hired our product to...

True or false? Content should be a part of every step in your sales process.

Below is the answer and explanation for true or false? content should be a part of every step in your sales process. True or false? content should be a part of every step in your sales process. True. ✅ False. Correct answer True. ✅ The above a...

All of the following are benefits of involving content in your sales process EXCEPT:

Below is the answer and explanation for all of the following are benefits of involving content in your sales process except: All of the following are benefits of involving content in your sales process except: Content enables your sales team to charge more for your product. ✅ Content makes...

What does it mean to ask a customer about their “watering holes”?

Below is the answer and explanation for what does it mean to ask a customer about their “watering holes”? What does it mean to ask a customer about their “watering holes”? Ask them where they learn new things related to their job. ✅ Ask them what distracts them from achieving their goals....