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What ad tracking method should you use to retarget people on social media who have visited your website?

Below is the answer and explanation for what ad tracking method should you use to retarget people on social media who have visited your website? What ad tracking method should you use to retarget people on social media who have visited your website? UTM parameters. Tracking pixels. ✅ ...

What is one benefit of running search ads for brand keywords?

Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, above other ads. They protect your traffic if a competitor bids on your brand keywords. ✅

What is an attribution model?

Below is the answer and explanation for what is an attribution model? What is an attribution model? The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths. ✅ A code that gets generated and stored on a website visi...

What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.

Below is the answer and explanation for what is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. What is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply. Re-market to existing contacts and website visitors. ✅

You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?

Below is the answer and explanation for you tell your executive team that your company should have a content manager, and they ask, “can’t someone take that on as a side project?” How should you respond? You tell your executive team that your company should have a content manager, and they ask, “can’t someone take that on as a side project?” How should you respond?

What’s the sales team’s role in content creation?

Below is the answer and explanation for what’s the sales team’s role in content creation? What’s the sales team’s role in content creation? Sales should be involved in content creation on an ongoing basis. ✅ Sales should be involved in identifying the content that needs to be created but...

What is the purpose of smarketing meetings?

Below is the answer and explanation for what is the purpose of smarketing meetings? What is the purpose of smarketing meetings? To have marketing and sales come together to identify and solve problems. ✅ To have marketing and sales come together to report on progress toward meeting the re...

Fill in the blank: _____ is the glue that holds sales and marketing teams together.

Below is the answer and explanation for fill in the blank:is the glue that holds sales and marketing teams together. Fill in the blank:is the glue that holds sales and marketing teams together. Content. ✅ Management. Technology. The judicial...

What is the difference between work groups and teams?

Below is the answer and explanation for what is the difference between work groups and teams? What is the difference between work groups and teams? Work groups are accountable as a group, while teams hold individual members accountable. Work groups have a flat structure, while teams have an internal hierarchy.

If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

Below is the answer and explanation for if your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads? If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads? At a stea...