Below is the answer and explanation for which of the following is not one of the three elements of a marketing mix?
Which of the following is not one of the three elements of a marketing mix?
Earned media.
Owned media.
Social media. ✅
Pai...
Below is the answer and explanation for what ad tracking method should you use to identify which marketing campaign referred traffic to your website?
What ad tracking method should you use to identify which marketing campaign referred traffic to your website?
HTTP cookie.
Behavioral targeting.
Below is the answer and explanation for fill in the blank: a paid media plan is the bridge between your and your business goal.
Fill in the blank: a paid media plan is the bridge between your and your business goal.
Ideas.
Historical performance. ✅
Target audienc...
Below is the answer and explanation for if you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?
A negative keyword. ✅
A ph...
Below is the answer and explanation for which of the following is an example of a business’s “reasons to believe?”
Which of the following is an example of a business’s “reasons to believe?”
Sustainability.
Ethical sourcing.
Free shipping.
Charitable donation.
Below is the answer and explanation for scenario: you work for a company called petspot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:
Scenario: you work for a company called petspot that sells animal supplies. The best audience to target on social media at the decision stage o...
Below is the answer and explanation for select all that apply. The problem with early online advertising was that ads were:
Select all that apply. The problem with early online advertising was that ads were:
Not targeted. ✅
Disruptive. ✅
...
Below is the answer and explanation for what enables web publishers and digital out-of-home media owners to manage their advertising inventory?
What enables web publishers and digital out-of-home media owners to manage their advertising inventory?
Demand-side platform.
Data management platform.
Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
Scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to...
Below is the answer and explanation for how many ad extensions should you include in your search ads?
How many ad extensions should you include in your search ads?
2.
3.
5.
All that are available.
As many as many as make sense for...