Below is the answer and explanation for A/B testing (split testing) is the process of:
A/B testing (split testing) is the process of:
Collecting data and user insights on the performance of online advertising campaigns.
Running marketing experiments to see which version of an ad connects better with your...
Below is the answer and explanation for fill in the blank: the goal of a content ad is to increase.
Fill in the blank: the goal of a content ad is to increase.
Views.
Sales.
Brand awareness.
Lead generation. ✅
Correct answer...
Below is the answer and explanation for fill in the blank: the goal of a concept ad is to increase.
Fill in the blank: the goal of a concept ad is to increase.
Brand awareness. ✅
Engagement.
Sales.
Lead generation.
Correct...
Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
Advertising platform.
Demand-side platform. ✅
Below is the answer and explanation for which of the following ad copy examples follows the best practices for simplifying language?
Which of the following ad copy examples follows the best practices for simplifying language?
“Looking for a new car insurance policy? talk to a CISR today.”
“Protect you an...
Below is the answer and explanation for fill in the blank: automated bidding is powered by.
Fill in the blank: automated bidding is powered by.
HTTP cookies.
Virtual reality.
Machine learning. ✅
Ad tracking.
Correct answer
Below is the answer and explanation for which of the following is not an ad copywriting best practice?
Which of the following is not an ad copywriting best practice?
Focus on value.
Use simple language.
Include conversational CTAs.
Use acronyms....
Below is the answer and explanation for what is ad rank?
What is ad rank?
A value used to determine your ad position. ✅
The maximum amount of money you’re willing to pay for a desired action on your ad.
A set of related ad groups often used to organize categorie...
Below is the answer and explanation for scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
Scenario: you want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
Below is the answer and explanation for what is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
Pixel-based retargeting is for anonymous site visitors, list-based retargeting i...