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In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different

Below is the answer and explanation for in evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The top 3 ways to improve your marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approac...

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing pag

Below is the answer and explanation for your colleague wants you to add contextual marketing to the landing page called “50 copywriting mistakes to avoid checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page? Your colleague wants you to add contextual marketing to the landing page called “5...

What are two main reasons to use personalization?

Below is the answer and explanation for what are two main reasons to use personalization? What are two main reasons to use personalization? To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. ✅ To convert leads into cust...

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

Below is the answer and explanation for your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because: Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond...

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Below is the answer and explanation for you’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization? You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of pe...

True or false? Personalization tokens work for first-time visitors for known things like their country location.

Below is the answer and explanation for true or false? personalization tokens work for first-time visitors for known things like their country location. True or false? personalization tokens work for first-time visitors for known things like their country location. True. False. ✅ Correct answer Fa...

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Below is the answer and explanation for the ABC marketing agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach? The ABC marketing agency has become an international business and you now need a Por...

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

Below is the answer and explanation for in order to successfully use personalization, you need to review your contacts database and ensure all of the following except: In order to successfully use personalization, you need to review your contacts database and ensure all of the following except: The information is current. You have the informati...

True or false? Dynamic content consists of entirely randomized content.

Below is the answer and explanation for true or false? dynamic content consists of entirely randomized content. True or false? dynamic content consists of entirely randomized content. True. False. ✅ Correct answer False. ✅ The above answer is related to HubSpot contextual marketing...

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

Below is the answer and explanation for which of the following is not a way that contextual marketing can help to increase conversion rates? Which of the following is not a way that contextual marketing can help to increase conversion rates? It delivers offers that are more easily found in search engine results. ✅ It del...