Tags hubspot academy email marketing certification answers

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

Below is the answer and explanation for in order to create a good user experience, simplicity is an important consideration for the website’s appeal. In order to create a good user experience, simplicity is an important consideration for the website’s appeal. True. ✅ False. Correct answer T...

Why is it important to map out the conversion path of a smart CTA for each segment?

Below is the answer and explanation for why is it important to map out the conversion path of a smart CTA for each segment? Why is it important to map out the conversion path of a smart CTA for each segment? To ensure you know where you’re sending each segment. ✅ To ensure that you’re sending each segment to a different...

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

Below is the answer and explanation for an automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing? An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which eleme...

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

Below is the answer and explanation for fill in the blank: lifecycle stages allow you to categorize your users by. Fill in the blank: lifecycle stages allow you to categorize your users by. How far along in their decision-making process they are. ✅ How many website pages they have viewed. How many times they hav...

True or false? You can use personalization tokens in email subject lines.

Below is the answer and explanation for true or false? you can use personalization tokens in email subject lines. True or false? you can use personalization tokens in email subject lines. True. ✅ False. Correct answer True. ✅ The above answer is related to HubSpot contextual...

How does contextual marketing help you create a good user experience?

Below is the answer and explanation for how does contextual marketing help you create a good user experience? How does contextual marketing help you create a good user experience? It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevan...

Which lifecycle stage should the default website content be geared towards?

Below is the answer and explanation for which lifecycle stage should the default website content be geared towards? Which lifecycle stage should the default website content be geared towards? Visitor. ✅ Lead. Marketing qualified lead. Sales qualified lead. Customer. Correct answe...

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your websit

Below is the answer and explanation for you are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website? You are evaluating the bounce rate of your overall website traffic and find that u...

How do personalization tokens differ from smart text created in HubSpot?

Below is the answer and explanation for how do personalization tokens differ from smart text created in Hubspot? How do personalization tokens differ from smart text created in Hubspot? Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not inde...

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana ha

Below is the answer and explanation for your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors? Your colleague Jana is building a campaign around t...
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