Tags hubspot academy email marketing certification answers

When segmenting by lifecycle stage, what is the first thing to decide?

Below is the answer and explanation for when segmenting by lifecycle stage, what is the first thing to decide? When segmenting by lifecycle stage, what is the first thing to decide? Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. ✅ Create...

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Below is the answer and explanation for how can you avoid confusing or frightening your visitors when creating contextual marketing? How can you avoid confusing or frightening your visitors when creating contextual marketing? Don’t surprise your visitors with personalization tokens where they don’t expect them. ✅ Don’t u...

True or false? You must set up a smart list in order to segment users by country.

Below is the answer and explanation for true or false? you must set up a smart list in order to segment users by country. True or false? you must set up a smart list in order to segment users by country. True. False. ✅ Correct answer False. ✅ The above answer is related to HubSpot...

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

Below is the answer and explanation for your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina? Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina? “Welcome back! check out our latest blog post.” “Hi Nina! ready for a demo with our team?”

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

Below is the answer and explanation for true or false? most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs. True or false? most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs. True. ✅...

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you re

Below is the answer and explanation for Sam, your boss at abc marketing agency, wants users to feel more connected to your company. Sam suggests: “add a personalization token to the home page that says ‘welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request? Sam, your boss at abc marketing agency, wants users to feel m...

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

Below is the answer and explanation for you begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for? The awareness sta...

True or false? A personalization token has a default value set automatically.

Below is the answer and explanation for true or false? a personalization token has a default value set automatically. True or false? a personalization token has a default value set automatically. True. False. ✅ Correct answer False. ✅ The above answer is related to HubSpot contextu...

How can contextual marketing help to make your website more accessible for your visitors?

Below is the answer and explanation for how can contextual marketing help to make your website more accessible for your visitors? How can contextual marketing help to make your website more accessible for your visitors? It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an...

Default content should be optimized for which group above all?

Below is the answer and explanation for default content should be optimized for which group above all? Default content should be optimized for which group above all? The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. ✅ Correct answer